The HipHug has had mentions in the following publications:
- Atlanta Journal-Constitution
- Gwinnett Daily Post
- The Dunwoody Crier
- Atlanta Petz Magazine
- Doggie Aficionado Magazine
- A great review in The Labrador Retriever Club of America newsletter
- Golden Retriever Rescue of Atlanta
- workingdogweb.com
- Dogster.com
- dogtopics.net
- One of the Top 10 New 2010 Pet Products (Yahoo Associated Content)